12 February, 2011

Monkey Business

I was asked to invent a product/concept which would make life simpler, so I chose to create a pill which represses thoughts for an hour, leaving you with primal instincts, thus removing all complications of life. In this hour you are sent on a hallucinogenic trip back to a time where there were less complications.

The product would be advertised through leaflets and handouts, which would be posted or slipped into magazines, with a net of a suitcase for the user to cut out and make to store their pills.

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